Real Writing

So I'm in the grocery store picking up mayonnaise. The jar proudly advertises its contents as "Real Mayonnaise." Some dumb advertising thing someone thought up? but no, every brand there declares itself to be "Real Mayonnaise." Now what makes them feel the need to indicate that the mayonnaise is real? Is there some imaginary mayonnaise in the next aisle I should be aware of? The Ketchup manufacturers don't seem to have a problem with this; the ketchup has dozens of unique labels that fail to indicate it's even ketchup!

I grabbed lunch at the little deli/food court area. The soft drink machine happened to stock lemonade, with a label just like the one you'd find on a can or bottle. One tiny difference though: where a can of lemonade would proclaim "15% Juice," this one stated "0% Juice."

I guess the possibility of fake mayonnaise does exist.

How to you make lemonade without any trace of lemons anyway? What has the lemon flavor yet isn't a lemon? And why do may products (excepting this 'lemon'ade) apparently proudly proclaim the use of real lemon? The cherry-flavored products don't declare their use of Real Cherry. The orange-flavored products don't advertise Real Orange. I've never been concerned if my purple-flavored drink contains Real Purple.

And it wasn't real mayonnaise. Mayonnaise is supposed to be this weird liquidy stuff.